Alison Chan-Rodriguez
Art Direction and Design

Resume

 

Experience

Alison Chan Design
Freelance Art Director and Designer

Experienced Senior Designer with over 10 years of expertise in creating innovative and impactful design solutions across all media platforms. I specialize in developing comprehensive creative strategies that elevate branding and drive market growth. My portfolio spans a wide range of materials, from pitch decks and customer presentations (both in-person and virtual) to event branding and promotional assets. Skilled at navigating all stages of design, I deliver high-quality solutions tailored to client needs and objectives. As a confident presenter, I am unafraid to advocate for my work, making adjustments when necessary to ensure the final design is as effective and impactful as possible.

Children's Hospital Colorado | Aurora, CO
Senior Graphic Designer (November 2021- January 2025)

  • Concepted new campaign, art directed video spots, and designed HTML5 ads using Google Web Developer, driving a 121% increase in Colorado Fetal Care Center site visits and a 33% boost in new patient volume.

  • Orchestrated quarterly research publication reaching 105,000+ healthcare providers, with digital content generating 55,000+ page views annually.

  • Implemented innovative design solutions for patient transport fleet branding, leading to national industry recognition and measurable increase in brand awareness.

  • Designed graphics for the highest selling t-shirts at the hospital gift shop and launched online merchandise store increasing sales by 60%.  

  • Developed and launched hundreds of on-brand templates using Microsoft Office, streamlining workflows and reducing work intake time by 50%, significantly improving team efficiency.

  • Mentored junior and mid-level designers, enhanced creative processes, and managed
    project workflows.

  • Directed cross-functional teams in executing integrated marketing campaigns, ensuring cohesive brand messaging across print and digital platforms.

  • Led creative strategy, while streamlining workflow processes to deliver impactful visual solutions on time and within budget using project management systems (Workfront, Asana, and ClickUp).

  • Developed and presented strategic design rationales to stakeholders, translating complex concepts into accessible visual solutions

  • Coordinated with print vendors to ensure high-quality, industry-standard print deliverables.

nimblejack | Indianapolis, IN
Design Consultant (July 2016- January 2017) 

  • Developed creative solutions aligning with client brands, enhancing design consistency.

  • Presented design rationale to stakeholders, improving project approval rates.

  • Conducted client training on design practices, boosting client implementation efficiency.

  • Delivered design solutions in person and online, increasing client engagement.

Angi (formerly Angie’s List) | Indianapolis, IN
Marketing Graphic Designer (April 2015- July 2016)

  • Designed dynamic graphics for the NASDAQ Tower closing bell in Times Square, viewed by hundreds of thousands daily.

  • Revamped email and web template designs, setting new visual standards and utilizing A/B testing to enhance user experience and boost marketing communication effectiveness.

  • Self-taught HTML5 techniques using Google Web Designer Beta, transforming digital ad strategy and optimizing performance for greater impact.

  • Led brand evolution initiatives through strategic design solutions, elevating visual identity across digital and print platforms while collaborating with external partners.

  • Served as the primary agency liaison, ensuring seamless brand consistency and the timely execution of multi-channel promotional campaigns.

Walt Disney Parks and Resorts | Lake Buena Vista, FL
Graphic Design Communications Intern (May 2014- January 2015)

  • Designed multimedia safety communications for 100,000+ global Cast Members, transforming complex protocols into engaging digital content across platforms.

  • Participated in brainstorming and planning meetings with safety engineers, construction managers, and key business partners. 

  • Spearheaded global safety communications, creating multimedia content and driving engagement through innovative storytelling.

  • Developed targeted communication strategies across multiple platforms, collaborating with field experts to deliver impactful safety messaging.

  • Led cross-functional content creation for worldwide safety initiatives, producing dynamic presentations and digital materials for diverse audiences.

  • Orchestrated visual storytelling through photography and design, capturing authentic moments of Cast Members to enhance safety communications.

  • Transformed complex safety protocols into engaging digital content, leveraging multimedia platforms to ensure consistent message delivery.

Ruthe Boyea Women’s Center | New Britain, CT
Lead Graphic Designer (September 2010- May 2014) 

  • Meet with clients to establish a vision for a product or design

  • Plan concept by studying information and materials

  • Design logos for various departments’ programs

  • Create promotional displays, packaging, t-shirts, banners and marketing brochures

  • Collaborate with printers to develop final product

  • Submit rough drafts to client for approval

  • Use computer software to create electronic versions of designs

  • Manage and update social media sites

  • Recruit, interview, hire, and supervise graphic student workers

Disney Store | Merrimack, NH
Cast Member (May 2012 - May 2014)

  • Perform scripted and non-scripted events for Guests

  • Contribute to a high energy, fast paced environment that provides Guests with an entertaining, fun and dynamic experience

  • Take a proactive role in maintaining Disney brand standards in Guest engagement and visual standards

  • Demonstrate strong Guest-focused engagement on and off the sales floor

  • Market Disney merchandise and brand to Guests

Skills

Photoshop, Illustrator, InDesign, HTML5, Microsoft Office, Social Media Marketing, Adobe Creative Suite, Figma, UX/UI, Email

Highlights

PUBLICATIONS

Social marketing and advertising appeals: On perception and intention to purchase condoms among college students
(Published Dec 2016) International Journal of Healthcare Management Read more

AWARDS

2024 American Graphic Design Awards View
2023 American Inhouse Design Awards View
2022 GDUSA Health + Wellness Awards View
2021 American Graphic Design Awards View
2020 American Inhouse Design Awards View
2019 American Inhouse Design Awards View
2018 American Inhouse Design Awards
URCAD Senior Prize Winner for Business, Education, and Professional Studies (Fall 2013)
Faculty-Student Research Competition Grant recipient (Fall 2013)
Selected to attend NCCWSL National Conference for College Women Student Leaders (Summer 2012)

CERTIFICATIONS

ICAgile Certified Professional - Agility in Marketing
Issued May 2022

Disney Organizational Leadership Course
The Walt Disney Company
Issued Dec. 2014

MARKETING CONFERENCES

Presented at NEDSI Conference in Philadelphia for Consumer Marketing Research (3/29/14)
Presented at National Council of Undergraduate Research Conference in Kentucky (4/3/14)