Yummly “What’s for Dinner?” Campaign
Yummly is an app that makes recipe searching a breeze. This campaign is to promote the app and encourage people to cook at home.
The main goal of this campaign is to increase the number of app downloads.
Strategy
The tone of the ads is conversational and friendly like a partner or roommate asking “what’s for dinner?”. This reflects how easy it is to use this app. All you need to do is to grab the ingredients and follow the directions for a delicious meal. The placement of the subway ad is in a great spot for someone to walk by on their way home and consider stopping by the grocery store to grab what they need to make any meal they want.
